Fabiana Santana helps companies rediscover the emotional and strategic force that drives performance — Desire. Through her proprietary FIRE Method, she transforms business growth into a process of reconnection between people, purpose, and performance.
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Fabiana Santana is a Luxury and Premium Brand Strategist with over 20 years of international experience
transforming brands and cultures across Brazil, the Middle East, and Europe.
She has led strategies for more than 300 international brands, including Gucci, Chanel, Louis Vuitton, Levi’s, Harvey Nichols, and Printemps.
As founder of FS Consulting, she helps companies reignite desire and meaning through a unique fusion of strategy, behavioral science, and communication.
Her work has been described as “where reason meets soul, and business becomes human again.”
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