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Desire. Communication. Strategy.  Desire. Communication. Strategy.  Desire. Communication. Strategy. 

STRATEGIC CONSULTING FOR BRANDS AND TEAMS

Fabiana Santana helps companies rediscover the emotional and strategic force that drives performance — Desire. Through her proprietary FIRE Method, she transforms business growth into a process of reconnection between people, purpose, and performance.

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Fabiana Santana is a Luxury and Premium Brand Strategist with over 20 years of international experience transforming brands and cultures across Brazil, the Middle East, and Europe. She has led strategies for more than 300 international brands, including Gucci, Chanel, Louis Vuitton, Levi’s, Harvey Nichols, and Printemps.
As founder of FS Consulting, she helps companies reignite desire and meaning through a unique fusion of strategy, behavioral science, and communication. Her work has been described as “where reason meets soul, and business becomes human again.”

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Fabiana Santana’s approach goes beyond structure and planning — she works with Desire as a strategic force. Through her FIRE Method™ (Fire Within, Identity, Resonance, and Expansion), business growth becomes a process of reconnection between people, purpose, and performance. Each project is tailor-made — no templates, no formulas — blending strategy and soul to make business truly human again

Strategic Consulting is designed for brands and teams, focusing on positioning, internal culture, and corporate communication. The FIRE Mentorship, on the other hand, is a five-session personalized journey for leaders and professionals in transition — a space to reconnect clarity, strength, and authentic voice

The FIRE Method™ is the foundation of Fabiana’s work, unfolding in four stages:
- Fire Within — Reignite inner purpose and emotional energy.
- Identity — Clarify essence, voice, and expression.
- Resonance — Align leadership, teams, and communication in one vibration.
- Expansion — Transform internal energy into visible growth, innovation, and reputation. It merges behavioral science with strategic intelligence to create human, lasting results

For companies that want to reignite brand magnetism and strengthen internal culture, and for leaders or professionals seeking clarity, purpose, and confidence. Both the consulting and mentorship programs are ideal for those who have achieved success — yet feel disconnected from the fire that once fueled their authenticity and growth

- Authentic and aligned growth — personally or within their brand.
- Magnetic and clear communication that inspires connection.
- Calm, confident leadership grounded in emotional balance.
- A renewed culture or sense of purpose where performance flows naturally

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Where strategy meets soul. Insights on desire, leadership, and brand energy — to help you think deeper, feel clearer, and lead with fire.

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05 Nov 2025 5 min read
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05 Nov 2025 5 min read

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